Content Design內容設計
Content design is deciding what to say, what order to say it in, and how much text each section deserves. A page can look expensive and still fail if the words do not guide the visitor.內容設計就是決定要說什麼、用什麼順序說、每個區塊該放多少文字。網站就算看起來很高級,如果文字沒有引導訪客,仍然會失敗。
A useful section flow for education sites教育網站好用的段落順序
- Who this page is for這頁是給誰看的
- What problem or need it answers它解決什麼問題或需求
- What the visitor can do here訪客在這裡可以做什麼
- Proof, examples, or real student work成果、案例或學生作品
- One clear next step一個清楚的下一步
Weak instruction比較弱的指令
“Make the text better.”「幫我把文字變好。」
Strong instruction比較強的指令
“Rewrite the page so a busy parent can scan it quickly. Use short headings, one idea per section, and a clear contact CTA at the end.”「請重寫這頁,讓忙碌家長能快速掃讀。每段用短標題,一區只講一個概念,最後放清楚的聯絡 CTA。」